About us

(Me taking photos of my products)

Our Story

Amanda Era is an online fashion shop that was established at the end of 2023. From a young girl with a passion for coquette fashion and a room barely 30 mΒ², I slowly began turning my dream into reality. Through many difficulties and challenges, Amanda Era has become a meaningful journey of growth, love, and style.

Our Mission

At the beginning, coquette fashion was not yet very popular in Vietnam. That inspired us to bring this fashion style closer to girlies in my country. We’ve also been lucky to receive love from many international girlies who interested and supported our items. This encouragement gave us the confidence to explore other styles like Y2K, shoujo, acubi, fairycore... β€” with the hope of offering more diversity to our girlies.

Our Quality Commitment

At Amanda Era, we are committed to offering high-quality products at affordable prices.
Most of our items are made from 100% cotton or high-percentage cotton fabrics. It offers softness, breathability and safety for sensitive skin.
We don’t do mass production, just make limited series. We don’t follow fast fashion trends because we value sustainability and deeply care about our environmental impact.

Our Production

As a small business, we focus on producing a limited quantity of each design, not launching new collections constantly. This helps us maintain and ensure the best quality to every customer and reduce waste to the environment. We may restock certain products, not all.

Supporting Local Artisans

We are proud and grateful to create job opportunities for local women β€” especially homemakers and skilled seamstresses.
Although our process is not as fast as factory production, it is filled with care, patience, and love. When you purchase from Amanda Era, you’re not only receiving these pretty items, but also supporting the people behind them β€” and the heart that goes into every stitch.